--- title: "A company that runs without you · Update Labs" description: "Marketing, positioning and organisation for SMEs: written procedures, decisions shared with your team, clients who don’t choose you on price." url: https://updatelabs.it/en/lab/strategy lang: en --- # Strategy Lab for a company that runs even when you’re not there Clients who choose you for what you do best, and a company that keeps running when you’re away. You get there by writing down how things get done at your company, so a new hire learns a procedure instead of having it explained every time, and by sharing decisions with your team, with a dashboard. It’s built on your company’s real work. ## What changes at your company The work you’ll see happening, one piece at a time. 1. at the start ### The way you really work, written down How a quote goes out, with the steps only you know today, written down in the words of the people who do it. 2. in sales ### Leads stop slipping away A list of who to call back and when, call scripts your team has tested, quotes that go out sooner. 3. in positioning ### Clients see why they should choose you One sentence that says what you do best and for whom, tested on real quotes and on the phone. A discount goes back to being your call. 4. in the organisation ### You and your team share the work With a clear way to decide and a dashboard, so “can we do this?” stops landing only on your desk. 5. at the end ### You can be away for two weeks New people read the procedures, managers have the numbers, and the company keeps going. ## Start from the step you need Every step leaves you with something, even if you stop there. first step 7 minutes free ### Update Check In seven minutes you know where your company’s bottleneck is and where it makes sense to start. [Take the free Update Check](https://updatelabs.it/en/update-check)[How the Update Check works](https://updatelabs.it/en/update-check) the path 3 months to a year ### Update Next You get one piece of your company unstuck at a time: every three weeks you work on it with Davide, and what works is written down in a playbook. [See how the three-week cycle works](https://updatelabs.it/en/lab/strategy/update-next) what stays 12 months, in phases ### Update System You can be away for two weeks and the company keeps going, because the things only you knew have become written procedures. [See how it’s built, phase by phase](https://updatelabs.it/en/lab/strategy/update-system) ## If you’ve tried before > You hired an experienced manager, and six months later it wasn’t working the way you’d hoped. You wrote procedures nobody reads. > > It happens when a company has grown past the point where you do everything yourself, and there’s no written way of working underneath yet. You build one now, inside the real work, with the people you have. ## The 12 solutions, three per Lab If what you need sits in another Lab, start here. [Strategy Lab](https://updatelabs.it/en/lab/strategy) (you are here) - [Update Check](https://updatelabs.it/en/update-check) - [Update Next](https://updatelabs.it/en/lab/strategy/update-next) - [Update System](https://updatelabs.it/en/lab/strategy/update-system) [Learn Lab](https://updatelabs.it/en/lab/learn) - [ULP Courses](https://updatelabs.it/en/lab/learn/ulp-courses) - [Workshop and Full Immersion](https://updatelabs.it/en/lab/learn/workshop-and-full-immersion) - [Growth Program](https://updatelabs.it/en/lab/learn/growth-program) [Event Lab](https://updatelabs.it/en/lab/event) - [TrueStory Biz](https://updatelabs.it/en/lab/event/truestory-biz) - [B2CEO](https://updatelabs.it/en/lab/event/b2ceo) - [Custom Format](https://updatelabs.it/en/lab/event/custom-format) [Tech Lab](https://updatelabs.it/en/lab/tech) - [AI Map](https://updatelabs.it/en/lab/tech/ai-map) - [AI Adoption](https://updatelabs.it/en/lab/tech/ai-adoption) - [Custom AI Assistant](https://updatelabs.it/en/lab/tech/custom-ai) ## Frequently asked questions Marketing first, or organisation first? It depends on where the company gets stuck. If clients come in and the company can’t run without you, organisation first. If the company runs and clients choose on price, marketing first. How much of my time does it take? A lot at the start, because the things only you know have to be written down. Then less and less, as the work passes to the people who take it on. How do you answer “you’re more expensive”? With a positioning clients recognise before they look at the price: what you do best, for whom, and how it shows. Does it work for a generational handover? Yes. Whoever comes in inherits written procedures and people who make decisions, instead of inheriting one person’s head. A checklist to go through at your own pace: would the company hold up for thirty days without you? [Email it to me](https://updatelabs.it/en/lab/strategy#checklist) ## Would the company hold up for thirty days without you? The checklist Twelve checks on decisions, procedures, delegation, clients and quotes. Tick the ones that are true for you today. ### Where should we send the checklist? It appears below, and we email it to you too, so you can find it on Monday. ## Seven minutes to find out which step to start from [Take the Update Check](https://updatelabs.it/en/update-check) [Book an intro call](https://updatelabs.it/en/contact?offerta=call)